My Nintendo is now live in Europe

Nintendo Has Bigger Plans for Miitomo

“Our development team is looking at it very much as just the initial release,” says Trinen. “They do have plans to continue to update. They’ll probably start by looking at how people are playing with Miitomo and how they’re interacting with it. But I think they’re looking at a couple of different ways that Miitomo will grow over time.”
“Certainly some of the updates are the addition of new outfits or new versions of the Miitomo drop mini-game, which you play using game tickets. You can even see, on the simpler side, updates to the questions you’re asked. But I also think they’re going to be looking longer term at the opportunity to do bigger updates that might add in new features and expand the experience."

Nintendo’s New rewards Program Doesn’t Reward Physical Purchases... Yet

“Initially, the focus is going to be on digital,” Trinen says, “but we do have a lot of ideas for what roll out down the road for packaged goods or real world interactions. I think we’ll continue to look at My Nintendo and how we can grow that as a rewards program, so that it really is trying to encompass all the different touch points of how people come into contact with Nintendo products.”
Nintendo’s New Reward Program has Three Coin Currencies… and They Can Expire

Nintendo’s new rewards program, called My Nintendo, launched alongside Miitomo. In it, you can earn three types of coins that count towards future discounts on digital software. You can earn Miitomo-themed Platinum Coins by completeing daily mission, like listening to your 10 of friend’s responses or linking Miitomo to social media services like Twitter/ Facebook. You can earn regular Platinum coins by completing more general missions, like signing into the company’s digital eShop once a week. Finally, Gold coins are earned by purchasing digital software.

My Nintendo coins can be cashed in for rewards, but they can also expire. You have 30 days to claim coins once you complete a mission. But, My Nintendo points can also expire on the first end-of-month (pacific time) after 6 month from when it’s earned. For example, if you earn 100 points on March 3, they will expire on Sept. 30, 2016 at 11:59:59 PM.